DataStar Systems, Inc. sells DatachecK, a software package that helps medical labs achieve and maintain state-mandated accreditations. As part of the marketing campaign we have created for DatachecK, we developed an interactive CD-ROM based demo of the DatachecK program. The demo emphasizes the program’s ease of use by providing video segments, including voice-overs, illustrating the software in use. We packaged the demo program on a self-running CD-ROM that also includes a password-protected DatachecK program installer. Leap of Faith also produced print materials that display the CD for various means of distribution, including trade shows and direct mail.