Corporate Brochure and Direct Mail for The RGB Group
The RGB Group is a business consulting firm that helps companies
develop strategic plans that make the most of information technology.
The company needed printed marketing materials to communicate
the breadth of their consulting services while clearly describing
the specific activities and benefits of these services for clients.
Leap of Faith designed a six-page folding brochure using strong
but simple visual metaphors to illustrate the benefits to businesses
of a combination of technology and planning. Large blocks of
red, green, and blue complement RGB's corporate identity, provide
a backdrop for case histories, and command the attention of
potential clients. We also created a direct mail series around
the same concept, reinforcing the brochure’s design and
message.