Midas International needed promotional materials that would introduce a number of new products and services to managers and franchisees. The company’s desire was to create a campaign that would convince Midas franchise owners and store managers of the solid business advantages of adding new automotive services at their stores. Easy-to-read double-sided sheets centered around a "hand-in-glove" theme to symbolize the good fit that the products made with the long-range strategic plan at Midas and the growth potential at individual shops.